Selected projects highlighting my approach to storytelling, engagement, and cohesive visual identity in both physical and digital spaces.
Designing Experiences Across Screens & Spaces
G-STAR 2025
Designed large-scale visual assets for a global gaming event, focusing on attracting attention in a high-competition environment while maintaining clear brand communication. Developed a cohesive visual system across multiple touchpoints, ensuring consistency from digital promotions to printed materials.
Prepared production-ready files for print, optimizing color accuracy and scalability across formats. Worked within tight timelines and high-visibility constraints, delivering visuals that balanced impact with clarity in a crowded event space.
Conceptualized and designed multiple T-shirt directions for a company-wide event, translating brand identity into wearable graphics aligned with the theme and location. Focused on creating a design that employees would actually want to wear, balancing visual impact with simplicity and production feasibility. One concept was selected for final production. Considered print limitations, fabric interaction, and color application to ensure the final output maintained quality and clarity at scale.
Almedia Annual Kick-Off
China Joy 2025
Designed large-scale booth graphics for one of the largest gaming events in China, with a focus on visibility, brand recognition, and spatial impact. Collaborated closely with the regional marketing team to adapt visuals for cultural relevance and local audience expectations, ensuring the designs resonated within the market.
Delivered production-ready assets across multiple formats, considering scale, viewing distance, and material constraints to maintain visual clarity in a high-traffic environment.
Social Content Design
Created LinkedIn posts delivering professional, informative content while maintaining consistent use of brand colors, shapes, and visual identity. Designed visuals to highlight key messages, improve readability, and drive engagement, using original graphics, iconography, and layout strategies optimized for LinkedIn’s format. Built all assets in Figma, allowing marketers to easily update and adapt content while preserving brand consistency.
