Third Place is my dissertation branding project, designed to be a coworking and study cafeteria.
Inspired by US sociologist Ray Oldenburg's 1989 book, The Great Good Place, which describes a space outside of home or work where people can relax and socialise, calling it a ‘third place’. I aimed to create a vibrant and enjoyable environment for anyone looking to escape the ordinary routine and boring office/study spaces.
My goal was to infuse the space with energy and colour, making it a vibrant and dynamic place for everyone.